ARIANNA HO
Exhibition Design + Planning

Lunar New Year

Unique storewide displays designed to celebrate Lunar New Year and captivate visitors at Macy’s stores in Queens, NY.

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Created impactful moments and a cohesive story with limited resources by re-purposing equipment from Holiday campaigns and using repetition and scale to our advantage.

Created impactful moments and a cohesive story with limited resources by re-purposing equipment from Holiday campaigns and using repetition and scale to our advantage.

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Drawing on my background in fashion design, created one-of-a-kind sculptural dresses to anchor the visual displays each year.

Drawing on my background in fashion design, created one-of-a-kind sculptural dresses to anchor the visual displays each year.

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In 2015 this dress appeared on the CBS Morning Show for a feature on Lunar New Year.

In 2015 this dress appeared on the CBS Morning Show for a feature on Lunar New Year.

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It was also selected by the Sino-American Friendship Association to be displayed in the Macy's Flower Show.

It was also selected by the Sino-American Friendship Association to be displayed in the Macy's Flower Show.

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Macy’s, 2015-2017 Visual Display, Creative Direction, Production Concept Design through Installation 370,000 sqft Select stores in locations with a high percentage of East Asian customers were provided limited marketing imagery, funds, and direc

Macy’s, 2015-2017
Visual Display, Creative Direction, Production
Concept Design through Installation
370,000 sqft

Select stores in locations with a high percentage of East Asian customers were provided limited marketing imagery, funds, and direction. Submitted proposal to customize and expand the campaign and was awarded additional capital to execute projects.